Rafay Uppal-DMS is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, fill out inquiry or referral forms, or engage with our digital services, including but not limited to social media management, branding, business/e-commerce website development, virtual business management and Shopify store creation.

1. Information We Collect

We collect both personally identifiable information and non-personal data to provide our services effectively and improve user experience.

Information You Provide Voluntarily:

• Inquiry Form: Name, email address, phone number, business name, and service requirements etc.
• Referral Form: Referrer’s name, contact details, referred client’s information, and context of referral etc.
• Direct Communication: Any additional information shared via email, phone, or other correspondence etc.

2. Purpose of Data Collection

We use your data for the following lawful purposes:

• Responding to service inquiries and customizing proposals.
• Managing the referral program and ensuring commission eligibility.
• Improving website functionality, user experience, and performance.
• Sending service-related updates, promotional messages etc.
• Legal compliance, fraud prevention, and internal analytics.

3. Legal Basis for Processing

We process your data under the following legal bases:

• Contractual Necessity – To provide requested services or fulfill agreements.
• Legitimate Interest – For business improvement, marketing etc.

4. Data Sharing & Disclosure

We do not sell, rent, or trade your personal data. Your data may be shared only in the following scenarios:

• Service Providers: To trusted third-party vendors (e.g., hosting, CRM, email marketing platforms)
• Legal Requirements: When required to comply with the law or enforce our legal rights.
• Business Transfers: In case of a merger, sale, or acquisition.

5. Data Security

We use secure servers, SSL encryption, and industry-standard protection protocols to protect your personal data. Despite these measures, no digital transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Retention of Data

We retain your data only as long as necessary to fulfill the purpose for which it was collected, or as required by law. You may request deletion of your personal data at any time through email.

7. Updates to This Privacy Policy

We reserve the right to update this Privacy Policy periodically. We recommend reviewing this page regularly for the latest version.

8. Contact Information

For questions or concerns regarding this policy or your data, please contact:

Email: mp@rafayuppal-dms.com
Website: www.rafayuppal-dms.com